Barber and content creator Coco.Shinele shares how she turned her chair into a brand by mastering her craft, showing up authentically online, and building influence beyond the shop. This masterclass recap breaks down her journey, strategy, and advice for barbers ready to level up.

Financial expert Jennifer Drew (@thehairceo_) shares tax strategies and money management tips tailored for barbers. From tracking income to maximizing deductions, learn how to treat your craft like the business it is and build long-term financial stability.

A fresh cut is more than just a style upgrade—it’s a confidence boost, a stress reliever, and a powerful form of self-expression. This article explores the science behind grooming and its impact on mental well-being.

Today’s barbershop is more than just a place for a cut—it’s a space where style, conversation, and community come together to create an experience that keeps clients coming back.

Set your sights on growth in 2025 with these 10 game-changing goals that will sharpen your skills, boost your business, and elevate your career as a barber.

Modern barbershops are blending traditional craftsmanship with innovative marketing strategies to build thriving communities and attract loyal clients in 2025.

Your reputation as a barber isn’t built on haircuts alone—it’s built on what clients say about their experience. Client reviews are the key to attracting new clients and growing your business. Learn how to generate more reviews and turn them into a steady stream of bookings.

Learn the essential business strategies to transform your barbering skills into a sustainable, profitable enterprise beyond just cutting hair.

Master these game-changing habits that separate average barbers from the ones with packed schedules and a loyal following.

Transform your barbershop from another business on the block to a sought-after brand with proven strategies that'll have clients booking weeks in advance.

Discover how theCut app empowers barbers to effortlessly showcase their work, streamline bookings, and build their brand across social media platforms, turning happy clients into powerful promoters.

Learn how to maximize your business during the busy holiday season, from optimizing your schedule to protecting against no-shows and boosting client engagement.

Discover three game-changing strategies to elevate your barbering career: earning prestigious certifications, attending major trade shows, and building a powerful professional network that can take your skills and business to new heights.

Shaping Up The Future is a program connecting aspiring barbers with experienced barbers to fast-track their careers.

Want to transform your barbershop from good to exceptional? Success in the modern barbering industry requires more than just skilled hands – it demands a comprehensive approach to client experience and business management. Here's your ultimate guide to elevating your barbershop game.

Learn how barbers are using tech to level up their businesses. From booking apps and digital payments to social media and client management systems, we break down four key tech trends that are changing the barbering game. Get the tools you need to stay ahead and grow your business in today’s digital world.

Barbers are the backbone of their communities, going above and beyond during back-to-school season, and this year, theCut proudly supported nine events across the U.S. to help amplify their impact.

Discover essential haircuts and beard styles that remain in demand, even during slower booking seasons. Barbers get practical strategies to adjust pricing, implement premium services, and optimize policies like no-show fees to maintain profitability.

Availability gauges help barbers streamline their booking process by allowing clients to easily see and select open time slots, improving booking efficiency and filling more appointments.

Empowering barbers to set custom payment terms that suit their business, ensuring they get paid on their own terms while providing clients with convenient and secure options.

The ultimate app for barbers, offering a convenient and affordable solution for managing bookings, payments, client communication, no-show protection, analytics, and brand building—all in one place.

theCut takes care of the administrative stuff that you hate doing, so you can focus on your craft and build your clientele.

Learn what exactly self-care is and how as a barber you can integrate this into your daily life.

4 reasons why cutting it all off may be exactly what you need in this season!

Here are 3 things you can do to reduce noise and distractions so that you can be present for your clients.

The moment I saw myself in the mirror I knew I made the right choice. I am enough as I am.

Do these 3 things to improve your clients' time — from start to finish — at the shop and in your chair.

Presenting the winner of our inaugural scholarship award.

The era of using Cash App to avoid digital payment fees for your business is over. Use theCut and keep your Cash App for personal use.

Black women are rewriting the narrative, breaking barriers, and redefining what it means to be a barber.

Here are 4 ways to reduce your on-the-job stress at the shop and behind the chair.

Here are five ways to convert unhappy customers into loyal clients who will keep your barber chair full.

Successful ways to turn your client experiences from ordinary to extraordinary.

A celebration of our most recent milestone--$2B worth of haircuts booked on theCut.

Considering adding color to your dope cut? Here's our top 6!

Here are five short and sweet reasons why women should consider switching from their favorite salon to a barbershop.

The fastest way to grow your clientele is by concentrating on getting the person sitting in your chair to become a return customer. Here are the steps to do it!

This guide is packed with holiday gift ideas that will have every sneakerhead lacing up in style.

Before bling was a thing, and everyone thought parachute pants were cool, barbershops were the unofficial ground zero for hip hop.

For women, the barbershop can be a new experience, a community, and a vibe you just won't get under the nonstop dryers in the salon.

Make your holiday season simple and convenient. Here are a few strategies to make it a hassle-free experience for everyone involved. 

It's about time we embrace and celebrate the unique beauty in every curl, kink, and wave — TOGETHER.

People are always looking for barbers. Follow these three steps to understand their perspective and grow your clientele.

Each of these queens came through dripping, flipping the script on beauty standards, and shouting, “This is ME!”

Accidents happen. People steal. Shops burn down. Life happens. You need to be prepared. 

Embrace the idea that beauty comes in all colors, lengths, styles, and textures.

Instead of committing to the first shop that offers you a chair, these 4 steps will help you discover the best shop for you.

Celebrate Hispanic Heritage Month with these Hispanic-owned barber brands.

For Black Men, a haircut is about more than just looking good. It can potentially boost mental health and self-confidence.

Here's what you need to know if you plan to set up shop as a private or boutique barber.

Most U.S. cities are struggling to return to their pre-covid levels of downtown foot traffic. To counter the impact of this, here's what you need to know and do.

If passed, H.R. 3937 will require you to report digital payment transaction amounts of $600 or more. Here's what you can do to prepare.

Find the right barber to maintain your style and keep your confidence on point.

theCut joined the Washington Commanders on the Father's Day/Juneteenth holiday weekend to support fathers, families, and the community.

Fathers become "Dad" one day at a time. You go as you and your kids grow.

Before you pick up flowers from the grocery store, consider these six ideas and score points with Mom.

Check out these self-care offerings available at your local barbershop.

Ensure your visit is enjoyable for you and the barber cutting your hair.

Be ready. Set up and protect your financial future.

theCut has launched theCut University, a brand new online learning resource for barbers to help advance their careers.

The 2022 Holiday Gift Guide, curated by theCut staff and writers — for you and yours.

Being short on cash is a thing of the past. We've made it even easier to pay for cuts.

Altro, the no-cost credit-building app has joined forces with theCut to boost barbers' creditworthiness.

Auzz Lachiono-Barnes built and grew his business in Atlanta during the pandemic.

Roy Mainor chooses to serve the community where he lives and works.

Here are five tips to build a loyal clientele that steadily supports your career.

Renard shares why managing your schedule is the key to success.

Paul Key uses a mix of ingenuity, style, and passion to create a unique boutique experience for his clients.

Follow these tips to keep clients, get more, and grow your barber brand.

Mental illness is real. Check out our list of therapy and counseling resources.

Welcome to our revamped blog — everything lifestyle, health and wellness, barbering, and grooming.

“Kush and I both had terrible experiences with haircuts, and decided to build an app to help find good barbers...”

theCut is providing free and discounted haircuts to school children for back-to-school.

Tax advice for shop owners and barbers.

Just like you control your shop, we want to empower you to control both your financial future and your path through today’s rapidly changing economic landscape.

Where does the money we use today come from, and what does the future of money look like and why?

Here are five products that reduce thinning hair and promote new growth.

Be summer-ready and ready for everything with these top styles.

We show love to the follicle-challenged and the rest who opted to cut it all off.

Safety protocols for barbers and barbershops reopening.

Shaving and the art of shaving can be a profound moment in a man's life. With the emergence of electric shavers, multi-blade razors, coupled with the trend of men seeing their barber more often- here's a refresher on how to use a straight razor.

Barbershops have been a cornerstone in the African American community for decades. Learn about the impact they have had on Black History.

Women are blazing trails as barbers and dismantling stereotypes along the way.

Barber news and updates from around the country and world for the week of 11.21.2021.

Don't get caught guessing this year! Be ready and stay ready with this thoughtfully curated list of items for you or the ones you care about.

Time is overdue to put real respect on barbers' names. We are business owners. We set our own hours. We make life better. We are essential.

Barbering is a career that affords parents the time and money to care for their kids.