6 Quick Steps to Build Your Barbershop Business Into a Standout Brand
Running a barbershop? Let's be real – your business deserves more than just whispers of praise and quiet nods from regular clients.
It's time for your shop to stop blending in and start standing out. If your barbershop is still the best-kept secret in town, you're doing your business a disservice. If potential clients don't know what sets your shop apart, you leave money on the table.
In today's competitive market, standing out is essential. Here are six simple ways to not just get your shop's name out there, but to build a brand that makes your barbershop unique, distinct, and one-of-a-kind.
1. Define Your Shop's Specialty
Every successful barbershop has its niche. Maybe your team excels in classic cuts, or perhaps you're known for cutting-edge styles and designs. Whatever it is, own it. When people think of that specialty, they should think of your shop.
2. Create an Instagram-Worthy Space
Your shop's aesthetic should be as fresh as your cuts. Think beyond the basic barber pole. Create a vibe that's uniquely yours – whether it's vintage and rustic or sleek and modern. Make it a place where clients want to hang out, even when they're not getting a cut.
3. Expand Your Service Menu
Be the go-to destination for all things grooming. From beard oils to styling products and skincare – stock what works. Curate a selection that reflects your brand and gives clients reasons to keep coming back. Consider adding premium services like hot towel shaves or beard treatments to increase your revenue per client.
4. Get Social Media Savvy
Your shop's work deserves to be seen. Whether it's Facebook/Instagram Reels or TikTok videos, showcase your team's skills. Post before-and-afters, share styling tips, and give people a behind-the-scenes look at your barbershop's culture and vibe.
5. Be The Local Expert
Host workshops, collaborate with other local businesses, or sponsor community events. Position your shop as more than just a place for haircuts – make it a pillar of your community. This builds trust and creates organic word-of-mouth marketing.
6. Know Your Competition
Spoiler alert: This is the most important tip.
You're not the only barbershop in town. Start by mapping out every barbershop and salon in your area that might be serving your potential clients – everyone's got Google Maps on their phones.
Put on your business owner hat and start analyzing. What services are your competitors offering? Are they sticking to basic cuts, or are they offering premium services? Check out their social media presence. Are they killing it on Instagram or struggling with Facebook? And don't forget to analyze their pricing strategy. Are they charging premium rates for mediocre service, or are they undercutting everyone and potentially starting a price war?
Most importantly, study their customer feedback. Not just the reviews on Facebook and Google, but also word-of-mouth feedback. What are clients loving? What's making them leave? This isn't about copying what works – it's about finding gaps in the market and filling them. Maybe every shop is offering the same basic services, and you can stand out with premium experiences. Or perhaps service quality is lacking across the board, and you can position your shop as the go-to place for VIP treatment.
Remember, building a strong brand takes time and effort. But stay consistent, focus on providing value, and you'll see results.