Powered by tech. Driven by culture.
Our community isn’t just using theCut—they’re helping lead it. Our mission is to amplify the voices shaping the future of barbering.
Our mission
Our vision
Our values
What you represent
As an ambassador, you represent more than a brand.
The respect for craft
Leadership in the community
Style & confidence
Meet our Influencers
These barbers aren’t just cutting hair—they’re shaping the future of the barbering, setting trends, and paving lanes for the next generation to follow.
Josh is the founder of Empowering Cuts, a nonprofit organization providing free haircuts to people experiencing homelessness. Josh turned his life around through barbering, transforming skill into purpose. What began as class trips to shelters became his life’s calling—cutting hair to restore dignity and connection for those who need it most. Based out of Philadelphia, PA, Josh spends his days offering free cuts, often paying clients for their time, and sharing a message of second chances with his 1.3M+ followers.
Coco is a barber, and content creator known for her sharp fades, sharper wit, and unfiltered authenticity. She picked up her late foster brother’s clippers at 15 and never looked back—going from garage cuts to an Atlanta suite. As of 2025, she has grown to over 2.3M+ followers by filming real conversations and laughs with her clients. Her YouTube channel surpassed 100K subscribers before she ever uploaded a video. Coco’s brand is raw and funny—proof that consistency, confidence, and being just yourself is enough to build a personal brand.
Tae is a barber and content creator based in Atlanta, GA who learned from creators like 360 Jeezy, Chris Bossio and Marty Blendz. What began as a side hustle in college became his full-time business, fueled by charisma, skill, and a drive to teach others. Today, Tae is known for cutting Kai Cenat’s dreads on live stream and his comedic social media content. Tae’s content has helped him grow to 2.1M+ followers. In 2025, he launched his own barber course to help barbers to grow in their craft and content.
Lili is a barber, and educator from El Paso, TX, with over 12 years of experience. Lili fell in love with barbering after cosmetology school. Today, she’s known as a JRL educator, shop owner, and respected voice in the industry. In 2025, Lili opened a barbershop, Fades, Inc., to create a space she always wanted to work in. Her story of resilience—from cutting with her kids beside her to commanding stages nationwide—embodies strength and perseverance. Lili inspires others with the message that passion and persistence can take you anywhere.
Marty is a barber, educator, content creator, and entrepreneur redefining the business of barbering. Marty is best known for his content and Marty Blendz University (MBU) where he teaches others how to be their best. From this, he as grown to 3.1M+ followers. Based in Dallas, TX, Marty continues to expand as he launches his new brand, ARTÉ. Marty, sponsored by brands like Wahl, has built a business rooted in education. His approach and business-minded perspective inspire barbers to grow their skills and income.
