theCut

Meet the
faces of
the brand.

Real barbers. Real cultural impact.
Know someone who should be next?

Refer A Barber

Currently accepting 2026 submissions

Josh
Josh@empoweringcuts_
Coco
Coco@coco.shinele
Tae
Tae@tae.cuttinup
Lili
Lili@lilifades

Powered by tech.
Driven by culture.

Our community isn't just using theCut, they're helping lead it. Our mission is to amplify the voices shaping the future of barbering.

Our Mission

To empower barbers, shop owners and clients to be the best version of themselves.

Our Vision

Barbershops are epicenters of culture. We're building the world's largest barbershop platform, living at the intersection of all things culture, style, and technology.

Our Values

Craftsmanship. Community. Innovation. Mutual support. These principles guide everything we do, within the industry and beyond.

Become An Ambassador

Interested in repping the brand? Or know someone who is?

Refer A Barber

What You Represent

As an ambassador, you represent more than a brand.

The Respect for Craft

Honoring the artistry, skill, and dedication that defines exceptional barbering and the tradition of the trade.

Leadership in the Community

Being a positive influence and role model, inspiring others and giving back to your community in ways beyond the chair.

Style & Confidence

Embodying excellence in presentation and carrying yourself with the confidence that comes from mastering your craft.

Meet Our Influencers

These barbers aren't just cutting hair, they're setting trends and paving lanes for the next generation to follow.

Josh
Josh

Josh

Non-Profit Barber & Community Leader

Philadelphia, PA

Josh is the founder of Empowering Cuts, a nonprofit providing free haircuts to people experiencing homelessness. He turned his life around through barbering, transforming skill into purpose. What began as class trips to shelters became his life's calling, cutting hair to restore dignity and connection for those who need it most. Based in Philadelphia, PA, Josh spends his days offering free cuts, often paying clients for their time, and sharing a message of second chances with his 1.3M+ followers.

Coco
Coco

Coco

Celebrity Barber & Content Creator

Atlanta, GA

Coco is a barber and content creator known for her sharp fades, sharper wit, and unfiltered authenticity. She picked up her late foster brother's clippers at 15 and never looked back, going from garage cuts to an Atlanta suite. As of 2025, she has grown to over 2.3M+ followers by filming real conversations and laughs with her clients. Her YouTube channel surpassed 100K subscribers before she ever uploaded a video. Coco's brand is raw and funny, proof that consistency, confidence, and being yourself is enough to build a personal brand.

Tae
Tae

Tae

Celebrity Barber & Content Creator

Atlanta, GA

Tae is a barber and content creator based in Atlanta, GA who learned from creators like 360 Jeezy, Chris Bossio and Marty Blendz. What began as a side hustle in college became his full-time business, fueled by charisma, skill, and a drive to teach others. Today, Tae is known for cutting Kai Cenat's dreads on live stream and his comedic social media content, growing to 2.1M+ followers. In 2025, he launched his own barber course to help barbers grow in their craft and content.

Lili
Lili

Lili

Barber, Shop Owner & Educator

El Paso, TX

Lili is a barber and educator from El Paso, TX, with over 12 years of experience. She fell in love with barbering after cosmetology school. Today, she's known as a JRL educator, shop owner, and respected voice in the industry. In 2025, Lili opened her barbershop, Fades, Inc., to create the space she always wanted to work in. Her story of resilience, from cutting with her kids beside her to commanding stages nationwide, embodies strength and perseverance. Lili inspires others with the message that passion and persistence can take you anywhere.