What separates a good barber from a thriving business owner? While sharp scissors and steady hands are essential, the real difference lies in understanding that barbering isn't just about perfect fades - it's also about mastering the art of entrepreneurship.

Consider successful barbers like BonezDaGoat, ItsMarvyMarv, and Coco Shinele, who started small and grew their clientele by embracing social media and creating a unique brand that resonates with clients beyond the chair. These barbers didn't succeed solely by giving great haircuts; they mastered self-promotion, financial management, and client retention.

To thrive in this industry, you need to take a similar approach. Focus on improving your services, optimizing your workflow, and building a sustainable business. Keep reading for tips on how to think like a business owner.

Expand your service menu 

One of the fastest ways to grow your business is by diversifying your service offerings. With an established clientele, why not provide more reasons for them to return? Consider adding services like beard grooming, scalp treatments, or express facials. These additions require minimal investment in tools and products but can significantly increase your revenue.

To differentiate yourself further, develop advanced technical skills like intricate fades or custom designs that command premium prices. Additionally, consider retail opportunities - selling grooming products like pomades, oils, or aftershaves can transform your barbershop into a one-stop grooming destination while creating an additional revenue stream.

Modernize your scheduling

If you're still managing appointments with pen and paper or texts that can easily be forgotten, it's time to upgrade. Scheduling apps like theCut can handle administrative tasks automatically, allowing clients to book, reschedule, and pay without requiring your direct involvement.

Booking apps offer comprehensive features including appointment management, automatic booking confirmations, time-blocking capabilities, and recurring appointment scheduling.

Plus, implementing cancellation and no-show policies through these platforms helps ensure your time is respected (and money stays in your pocket even if a client doesn’t show).

Master your finances

Tracking every financial transaction is crucial for business success. Invest in accounting software like QuickBooks or FreshBooks to monitor expenses, income, and project future revenue. These tools prove invaluable during tax season.

Take the important step of separating personal and business finances by opening a dedicated business account. This separation helps build business credit, and positions you for future financing opportunities. While financial management may not be as engaging as cutting hair, it's essential for business growth.

Optimize your operations

Your daily operations should run efficiently and smoothly. Analyze your workflow to identify and eliminate time waste. Consider whether your appointment slots could be optimized - for example, could a 45-minute service be scheduled in a shorter window to accommodate more clients?

Even your workspace layout impacts efficiency. A well-organized, clutter-free environment enables faster transitions between clients and improves overall productivity.

Build your network and brand

Even if your fades are fire, it won’t mean much if no one knows about them. Networking is key. Get to know local business owners, attend community events, and build relationships with the people in your area. These connections will help spread the word about your barbershop.

You should also leverage social media platforms like Instagram and TikTok to showcase your work. Share high-quality before-and-after photos, demonstrate your techniques, and engage with your audience regularly. Effective social media presence helps attract new clients while strengthening loyalty among existing ones.

Make it easy for potential clients to connect with you by having a business card with a QR code linking to your booking page or social media. TheCut’s custom business cards let you share your contact info seamlessly—so whether you're at an event or striking up a conversation, new clients can book you in seconds.

As you can see, the path to a successful barbering career requires more than sharp cuts. By expanding and promoting your services, streamlining your operations, and monitoring your finances, you'll be better positioned to build a thriving, sustainable business in the competitive barbering industry.